Marketing

Head Marketing (B2B)

Bengaluru, Karnataka   |   Full Time

Pazcare is India's leading employee benefits and insurtech platform backed by marquee investors. Started by second time founders with experience of running Townscript, Bookmyshow, Mindtickle, BharatPe, PayTM and more


Values we appreciate 

● First-principles - Independently being able to formulate a particular problem & coming up with a solution based on first principles thinking

● Grit - Showing resilience & courage during tough times to tackle any mammoth problem

● Native capability - Having a high standard of native capability in their area of expertise

● Humility - We welcome candidates who are grounded and humble with our various stakeholders

 ● Hunger - Always looking to refine their skill-set, knowledge, and network for the dual betterment of their career and company


Job Responsibilities:

  1. Will be responsible for innovative digital marketing and growth strategy
  2. Creation and execution of user acquisition campaigns
  3. Lead the growth marketing/CRM/Paid Platforms/Creative/Content/Analytics team within marketing
  4. Liaise with internal product/inside sales/operations team to drive results
  5. Should bring in deep analytical insights to create result oriented metrics
  6. Tracks, optimizes and reports performance of all digital marketing campaigns

 

Must Have:

  1. Proven track record in leading digital marketing team at new age startups/fast growing companies
  2. Min 6-10 yrs of experience in handling marketing campaigns, customer behavior, performance marketing, google analytics etc.
  3. Strong analytical and data driven thinking
  4. Should possess strong people management skills
  5. Bachelor’s degree in engineering from a Tier-1 institution

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