Performance Marketing Manager

Bengaluru, Karnataka   |   Full Time

Pazcare is India's leading employee benefits and insurtech platform backed by marquee investors. Started by second time founders with experience of running Townscript, Bookmyshow, Mindtickle, BharatPe, PayTM and more

1. Manage all paid user acquisition channels for India. 

This includes:

2. Responsible to deliver ROI & GBV targets for your regions and growing these each quarter

3. Actively manage and grow SEM campaigns for new and existing categories & markets

4. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook

5. Develop new channels of user acquisition to drive new growth and diversify channel-mix

6. Improve the efficiency of the team through process improvements, decision-making frameworks and automation

6. Improve reporting and data analysis to uncover new opportunities or underperforming segments

2. Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:

- Identifying new market opportunities

- Product enhancements

- Pricing strategy

- Competitive benchmarking

- Building stronger engagement loops and cross-channel campaign strategies

What we are looking for:-

- 4+ years of experience in managing SEM campaigns at scale

- 2+ years of experience in managing a team

- Detail-oriented and analytical

- Strong learning curve

- Data-driven decision making

- Able to effectively organize, prioritize & manage their time

- Experience with Automations is a big plus

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